In the 1990s, when I was figuring out how to “make house”—starting with roommates and then with my first husband—Martha Stewart’s Omnimedia was in full swing. The “Upscale Domesticity” phenomenon was everywhere, and Martha was the walking, talking, flower-arranging face and voice of the brand. I was a devotee. I subscribed to Martha Stewart Living, saved recipe cards, collected cookbooks, and pored over seasonal offerings like Martha Stewart’s Homemade Christmas.